Pip's skills / The habit

Daily five

Five minutes a day with the right people beats a perfect plan you run once.

Toby StapletonUpdated 19 Oct 2026 · 2 min read
On this page · 9
AI summary

Finding customers is a habit, not a campaign you run once. This skill runs a five-minute daily session: answer yesterday's replies, pick today's few people, choose one move for each, write it, and log what you learned.

Ask an AI about this skill: ChatGPT · Claude · Perplexity

“The fittest people don't think about how to do these things. They just get up and do it.”
Toby Stapleton, Founder, myPip

Five minutes a day, every day, beats a perfect plan you run once.

Finding customers works like getting fit. Nobody gets fit from one heroic week; the people who do it just show up every day without deliberating. Founders push talking to customers to the bottom of the list ("after this feature, after this blog post"), and it never happens. The fix is to make it small enough to fit into moments you already have: with the first coffee, on the commute, while the pasta cooks.

This skill runs that session.

What you need

  1. Who the customer is, in short.
  2. Today's candidates: posts, alerts, replies waiting for an answer, people from yesterday's list. Paste whatever you have.
  3. Yesterday's log, if there is one.

The session

  1. Replies first. Anyone who answered yesterday gets a response before anyone new. A conversation already started is worth more than a new one.

  2. Pick today's people. From the candidates, pick the few most ready to buy, using the Readiness check logic: their own words, recent, a buyer not a seller. Fewer is fine. If nobody is genuinely ready today, pick the best fit and engage lightly.

  3. Choose one move per person.

    • A useful public reply to what they posted
    • A connect or follow plus a genuine reaction to their work
    • A short first message (see First message)
    • An introduction request (see Ask for an introduction) One move each. No multi-step plans.
  4. Write and send. Each one specific to the person. If you can't write something specific, skip them.

  5. Log it. One line per person: who, what you did, and what you'll look for tomorrow.

  6. Note one learning. What did someone say today that changes how you describe the problem, who you look for, or what you build?

Output

Replies to answer first:
- <person>: <suggested reply>

Today's people:
1. <person> · <why today> · <move> · <draft>

Log:
| Date | Person | Move | Result | Next |

Today's learning: <one sentence>

Rules

  • No targets like "forty conversations" or "ten a day". There's no magic ratio between conversations and customers. The habit moves the number.
  • If more replies arrive than you can answer properly, send fewer messages. A reply you can't serve well is wasted.
  • Never automate the sending. The point is that each message is to one person, written for them.
  • Watch speed, not counts. How quickly the right people get it and say yes tells you more than how many you contacted.
  • Keep doing this after you have customers. The founder stays the person who talks to customers, even when other things get handed off.

A realistic week

Full-time founders with no other commitments can spend far more than five minutes and should. Founders with a job, a family or a product to ship can do five minutes and still see results, because the hard part isn't time. It's knowing who to talk to and what to say, which is what the session decides for you.

With MyPip (coming)

This is the habit MyPip is built around: it finds who's ready and makes the introductions, so your five minutes go to people who already said yes. When the MyPip MCP is live, this skill will be able to start each session from today's people and replies in your MyPip account.

From the first-customer guide

You build. I find who's buying.

These skills are the method. I run it for you every morning: I find who's ready, research them, and introduce you when they say yes.