Toby Stapleton

Founder, myPip · Director of Digital Growth & AI Development, Plastic Bank · Greater Vancouver

Who he is

A growth technologist who codes his own tools. At Plastic Bank he built an in-house AI-SDR platform that gets a 43% reply rate against a 2.5% industry average, and drove a $30K organic traffic lift with 15% month-over-month lead growth. Before that he co-founded Baseline Tennis, a content operation that cut production time 80% and grew from one person to nine.

Since early 2024 he has been self-funding myPip as a solo founder — four rebuilds in. His stated reason: the spray-and-pray outbound systems he built for other companies generated volume founders couldn't handle.

Career

Founder, myPipearly 2024 – present
Director of Digital Growth & AI Development, Plastic Bankcurrent
Founder, AI Process Automationmicro-agency run by AI agents
Co-founder, Baseline Media / Baseline Tennisprior

Where he shows up

Substack — Signal to NoiseStart here

High activity, multiple posts in the last two months. He writes candidly about building myPip in public, founder psychology, and go-to-market. The brief rates this his most personal, quotable channel. elfingrowth.substack.com

LinkedInAlso works

~1,400 followers, posts every few months, modest engagement, consistent voice on founder and growth topics. Last post Apr 20. linkedin.com/in/tobystapleton95

Personal siteFacts only

Portfolio and link hub — current role, side projects, writing. Useful for verified facts; no conversation happens here. toby-stapleton.com

What he's said lately

Substack · Mar 26, 2026
“Don't be an anchor. Be a sail.”

An essay on how people respond when someone close to them wants to make a change — and an argument for backing the ones who take the risk.

How to open the conversation

Reply to the essay, on the channel where he published it. He just argued for backing people who bet on themselves — so open with the bet you're making. Save the pitch for the second message.

What you're reading: a genuine myPip deep-research brief, generated the same way beta founders get theirs each morning, lightly edited for the web. The subject agreed to publish it — he built the product.
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